Digital farming takes hold in China as companies race to the market (CGTN)

CGTN (China) published an article on a new project: Modern Agriculture Platform (MAP). Launched by Sinochem in 2017 and now part of agrochemical giant Syngenta Group, the digital platform offers a wide range of services to growers who want to increase their crop yields and quality. Farmers who join MAP receive visits from agronomists who advise them what to plant, teach them how to grow their crops scientifically and provide them access to consumers, making life much easier for them and helping them increase income. With MAP’s free crop monitoring app, farmers can also keep an eye on their fields. Senior Scientist, Liangzhi You said, “The overall drive to digitize crop farming is at a very early stage. Most of the companies have not yet made their platforms profitable. But government incentives have played a big part in facilitating their growth.”